The Making
Every knot, by hand.
Every rug, unrepeatable.
The making of a Habit Collection rug is not a manufacturing process. It is a sequence of decisions — about material, tension, colour, and construction — each one made by a person, at a loom, with no automation to close the gap between intention and result.
The Methods
Three methods.
One standard.
Habit Collection rugs are produced using three distinct hand techniques, each selected at the design stage to serve the intention of the piece. The choice between them is never arbitrary — designer and atelier work in dialogue to ensure the construction method earns the design it serves.
01
Hand-Knotted
Summit of the craft
Each knot is tied individually to the warp by a single artisan, working row by row across a loom that may take months to complete. The resulting pile is dense, structurally irreducible, and deeply tactile.
232,000
Knots per square metre
02
Hand-Tufted
Flexibility without compromise
Yarn is driven through a backing fabric entirely by hand, then finished and mounted to produce a rug of considerable depth and character. Greater design flexibility without compromising on material quality.
Pile
Depth & texture, hand-mounted finish
03
Handwoven
The structure is the surface
Warp and weft are interlaced by hand, each pass building pattern from within the weave itself. No pile, no secondary layer. What you see is the construction; what you feel is the discipline of the maker.
Flat Weave
Pattern woven in. Reversible by nature.
The Artisans
The Asian
Ateliers.
Habit Collection’s rugs are made by Asian ateliers where accumulated craft knowledge spans generations. The craftsmen who work on each piece are not operatives managing machines — they are makers, trained in traditions that predate industrial production by centuries.
Their skill is the product of sustained, deliberate practice: the ability to read a design, translate it into material, and resolve — entirely by hand — the decisions that no machine can make.
The house has maintained these atelier relationships for 50+ years. That continuity is not incidental. It is what allows Habit to commission work of the technical complexity and design fidelity its collections demand.
Years of atelier partnership
The Materials
The fibre and
the colour.
A Habit Collection rug begins with yarn. The house works across the full range of natural and luxury fibres — selecting each at the design stage based on the handle, luminosity, and structural behaviour a particular fibre brings to a particular piece.
No material decision is decorative. Every choice affects how the rug wears, how it absorbs dye, and how it ages.
Silk
Merino Wool
Hemp
Cashmere
Wool NZ
Linen
Mohair
Ghazni Afghan Wool
Cotton
5,000+
Colour Options
Habit Collection's colour range extends to over 1,200 options — because the relationship between material and colour is too precise to be settled by compromise. Every rug can be produced in an infinite range of colours, ensuring that each piece is special and unique.
Habit Collection’s strength lies in combining the flexibility typical of handmade production with the precision of a house with 50+ years of material knowledge behind it. There are no limits to Habit Collection’s ability to produce a rug using different colours and materials.
The Standard
A Rigorous
Standard.
Lead Time
50 days minimum
From atelier to destination, anywhere in the world.
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Quality Review Every Habit Collection rug undergoes a thorough quality review before leaving the atelier — not as a final gate, but as the culmination of a process in which quality is built into every stage. The review is the last of many, not the only one.
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Behind the Loom Behind the loom work lies a significant infrastructure: technical specification, production planning, and logistics management that ensures each rug arrives exactly as designed. Meticulous and reliable — from concept to delivery.
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Worldwide Delivery From atelier to destination — anywhere in the world — lead times typically run minimum 50 days, depending on complexity and construction method. Direct from the loom to your space.